Captain Morgan White Rum isn’t just an extension for the Captain Morgan line, it is the brand’s future, and we may see a day when Captain Morgan Spiced Rum is as much as an also-ran as Bacardi’s Oakheart.Ĭaptain Morgan White Rum (40% ABV / 80 proof, $15.99) – the nose on Captain Morgan White Rum is fairly light with vanilla, molasses, cola, light citrus, and black pepper. With some key learning under their belt, Diageo is now launching a full-on assault at Bacardi under the guise of a line extension. Shortly thereafter, Diageo, who traditionally hasn’t competed in the white rum space, quietly got their feet wet with a little white rum brand called Naked Turtle, which was available in just a few markets. Last year, Ernst & Julio Gallo caught Bacardi blinking and launched a head-on attack with their Shellback White Rum, a highly adulterated and aggressively priced rum. Although Bacardi has long been considered the 800 pound gorilla in the white rum space, their ability to maintain their dominance seems to be in question. The white rum category is one of the most brutally competitive in the spirits space, dominated by Bacardi’s Superior, which has ruled by extremely aggressive pricing and key placement in almost every major hotel bar in the world. Now Diageo is making one of the biggest moves for the Captain Morgan brand yet with the release of a white rum clearly designed to help the brand go to battle with the behemoth players already well intrenched in the rum space. In the case of Black and Sherry Oak Finish, Diageo tried to steer the Captain Morgan ship towards the ever-growing American whiskey consumer, many of whom had previously jumped ship from the spiced rum category. These moves are more than just line extensions, they are a major attempt at navigating a massively successful brand into new waters. "We do not knowingly add any animal related ingredients to Captain Morgan products though we cannot confirm if any of those were involved in the making process because we do not know what is in our raw ingredients.Diageo has made a number of moves over the past year with its Captain Morgan brand, including the release of Captain Morgan Black and Captain Morgan Sherry Oak Finish. "In response to your Vegan inquiry, I can confirm that there are no animal flesh, animal gelatin, honey, dairy products, or eggs in Captain Morgan products."
Feel free to contact us with any questions or concerns. "In reply to your email there are no animal products or by products used in the making of Captain Morgan Spiced Rum.
Further, Captain Morgan never has and never will be tested on animals."
"In response to your inquiry, there are no animal flesh, animal gelatin, honey, dairy products, or eggs in Captain Morgan. "Captain Morgan Loco Nut DOES contain lactose (milk sugar)." We also are unable to verify if the ingredients used are vegan, as the ingredients of our products are proprietary." "We currently do not test our products to verify that they are Vegan, and therefore, cannot make any claims about its Vegan status. Captain Morgans has not been officially certified as suitable for Vegans, and we do not certify any of our products as vegan friendly." Whilst it is believed that there is nothing in the liquid that would make it unsuitable for vegans, Diageo can not make any specific claim that the product is suitable. "Captain Morgan Original Spiced only contains rum, sugar, flavourings and colourings. Captain Morgan does not contain any of the 14 listed allergens. These allergens include cereals containing gluten – wheat, rye, barley, oats, spelt, kamut / egg / fish / peanuts / milk / nuts / soya / sesame / celery / mustard /molluscs/lupin/ sulphur dioxide and sulphites. "In answer to your query by EU law (Regulation 1169/2001, Annex II) we are required to tell consumers if any of the 14 listed allergens are present in our products.